Better Bottle

• What is the Better Bottle?

  The 8oz New Wash Better Bottle is refillable, 100% recyclable and made with 50% post-consumer recycled (PCR) material. It’s thoughtfully designed for ease of use, hygiene and sustainability.

• Why is it called the Better Bottle?

  We heard your feedback about having a refillable bottle for the best New Wash experience, so we custom built the Better Bottle from the bottom up. Here’s how it’s better:

  • Better functionality: You can refill this bottle again and again, reducing even more plastic waste. It has a pump designed specifically for thicker creams and a wide mouth for easy refilling. Inside, it funnels the product toward the center to ensure you use every last drop of New Wash. 
  • Better materials: It’s made with sustainable PCR material and has a bottom-heavy, non-slip base to make it more sturdy in the shower. It’s also antimicrobial to prevent mold and ultimately last longer. 
  • Better look: New Wash has a whole new aesthetic that includes a super-sleek design with clearer usage instructions and a QR code to learn more.
• How do I refill the Better Bottle?

  Refilling is simple:

  Step 1: Twist and Open

  Firmly grip the body of the bottle with one hand and the rim and pump with the other. To unlock, twist the rim counterclockwise until you feel a click and then pull up to open. We find it easiest when you use the spout for leverage.

  Step 2: Refill

  Using any size of New Wash refill pouch, dispense product up to the internal maximum fill line. Before replacing the pump, you may need to remove excess product from internal parts and pump.

  Step 3: Twist and Lock

  Align the spout with the front internal grooves and push down on the rim to close. Grip and twist the rim clockwise until you feel a click—that’s your secure seal. You’re now ready to cleanse!

• How much New Wash does the bottle hold?

  The Better Bottle holds 8oz of New Wash and can be refilled with any size of pouch. Use larger pouches for a more eco-friendly and cost-effective refill experience.

• What happens if I fill above the internal fill line?

  Short answer: You will make a mess and (even worse) waste New Wash. 

  Long answer: There is not enough room in the bottle for any additional product above the 8oz fill line—when you put the cap back on, any New Wash above the line will overflow out of the bottle. Our best tip is to squeeze slowly every time you refill.

• Is the bottle leakproof and shower-safe?

  Yes! It’s water-tight, features a non-slip silicone base and is made from waterproof materials that won’t degrade in the shower. The antimicrobial body helps prevent mold buildup between refills, and the silicone base has divots to help prevent water from pooling and turning into scum and mold.

• How does the twist-and-lock cap work?

  The twist cap includes a lock feature that clicks into place, so you know when it’s securely closed.

• I just received my bottle. What is the little piece of plastic over the nozzle?

  That piece of plastic prevents your bottle from getting “pumped” in the shipping process and ensures it arrives mess-free and ready to use. You can keep it and use it if you ever transport your bottle, or you can recycle it—you won’t need it if the bottle stays in your shower.

• Will I waste product with this bottle?

  Nope! The internal shape funnels product toward the center, helping you use every last drop of your New Wash. Just make sure you don’t fill past the internal fill line.

• What happens if I drop the bottle?

  The Better Bottle is designed to be durable and slip-resistant:

  • The matte, non-slip body reduces the chance of drops in the first place.
  • The silicone base adds weight and, if it is dropped, absorbs impact to help prevent tipping or breakage. It also keeps your bottle stable on wet shower surfaces.
  • The twist-and-lock cap keeps the pump securely sealed to prevent leaks.

  While the bottle is sturdy, we always recommend handling with care. If you have any issues or questions about your bottle, contact our product specialists at hello@hairstory.com.

• What’s the color ring around the bottle for?

  That’s a custom color ring, which you can switch out if you mix in a Color Boost—helpful for identifying which blend is inside your bottle. If you’re not using a Color Boost, you can leave it as is.

• How is using the new bottle sustainable?

  The new bottle is designed to be reused again and again, helping reduce reliance on single-use plastic. It’s made with 50% post-consumer recycled (PCR) plastic and is fully recyclable at the end of its life. 

  By refilling one bottle with New Wash pouches instead of tossing traditional shampoo bottles, you’re making a cleaner choice for both your hair and the planet.

• Should I use the 8oz New Wash Better Bottle or the 32oz New Wash dispenser?

  Both options work well, depending on your routine. The new 8oz refillable bottle is ideal for everyday use—it’s easy to handle in the shower, travel-friendly and features a matte finish for a secure grip. It also works with any pouch size, so you can refill it from your 8oz, 20oz or 32oz pouch and enjoy a cleaner, more sustainable experience.

  The 32oz dispenser is convenient for 32oz refills and subscriptions, as it holds the entire pouch and keeps things even more low-maintenance. But for most customers, the Better Bottle offers the best balance of convenience, sustainability and style.

• How do I clean the bottle between refills?

  Rinse thoroughly with warm water and let it dry completely, inside and out, before refilling. Thanks to the bottle’s antimicrobial design, regular cleaning is quick and easy.

• Does the bottle come filled with New Wash?

  Yes and no! If you purchase a filled New Wash bottle or a Hairstory Method, it comes pre-filled with your selected formula—Original, Rich or Deep Clean. You can also buy an empty bottle to fill with any New Wash pouches you already have on hand.

• Do I need the Better Bottle to use New Wash?

  No, you don’t need the bottle to use New Wash—you can use it straight from the pouch. However, for the most efficient and sustainable experience, we recommend purchasing the refillable bottle once and using it again and again. It’s designed to pair perfectly with our 8oz, 20oz and 32oz refill pouches, making your routine easier, cleaner and more eco-friendly.

• Is this a one-time purchase or part of a subscription?

  The empty bottle is designed to be a one-time purchase for the most sustainable, low-waste experience. We recommend pairing it with a refill pouch subscription so you can keep refilling, saving money and reducing single-use packaging over time.

• Does the new bottle change anything about my usual New Wash formula?

  We've made small updates to help customize your New Wash experience: Each formula now has a dedicated color (see below), and New Wash Deep is now New Wash Deep Clean.

  • New Wash Original: Orange
  • New Wash Rich: Blue
  • New Wash Deep Clean: Citron